A Refreshing Way to Discover Why People Buy Things

A Refreshing Way to Discover Why People Buy Things

A Refreshing Way to Discover Why People Buy Things

Why do consumers buy things? Why did consumers ‘hire’ that milkshake? Check out the refreshing view of Clayton Christensen about why most marketers focus on the wrong information.

Source: Inc.
https://www.inc.com/minda-zetlin/this-brilliant-harvard-professor-will-change-the-way-you-think-about-products.html

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