INSIGHTS

Engage With Our Interest in Latest Thinking of Industry Leaders & Stay in Touch With Global Thought Leadership.

Evolving consumer behavior, emerging technologies, intensified competition, evolving regulatory landscape, shifting corporate strategies all create business challenges. No matter the challenge, we partner with our clients to put strategic recommendations into practice. Our work is founded on a thorough understanding of every client’s business context. We examine market, trends, & emerging best practices, in different industries, locally & globally.

AI’s Implications for China

AI’s Implications for China

AI (Artificial Intelligence) has now moved beyond the lab, with many machine-learning systems in commercial use for a wide variety of applications. How may AI accelerate profound shift for Chinese workers & fuel China’s productivity growth?

A Refreshing Way to Discover Why People Buy Things

A Refreshing Way to Discover Why People Buy Things

Why do consumers buy things? Why did consumers ‘hire’ that milkshake? Check out the refreshing view of Clayton Christensen about why most marketers focus on the wrong information.

Making Your Marketing Organization Agile

Making Your Marketing Organization Agile

Many organizations want to be “agile” & think they’re working in an agile way because they’ve adopted some agility principles. But how can we actually make “agile” happen at scale?

The 30 Elements of Consumer Value

The 30 Elements of Consumer Value

Check out a holistic & pragmatic model of consumer value, which allows companies in different industries to come up with new combinations of value that their products & services could deliver, with tangible payoff.

Driving Brand Perception via UX Design

Driving Brand Perception via UX Design

An insightful look at how your interaction-design decisions have measurable effects on your users’ emotions & how they perceive your brand.

Fintech: Beyond B2C Model

Fintech: Beyond B2C Model

While much media commentary about ‘FinTech’ has emphasized the threat to established banking models, the opportunities for incumbent organizations to develop new partnerships aimed at better cost control & customer acquisition are growing.

Unlocking Digital Value In Customer Journey

Unlocking Digital Value In Customer Journey

When a global bank reinvented its on-boarding process for commercial clients, the results included dramatically reduced costs, a market-beating customer experience; could it repeat what it just went through for the rest of its business?

Engaging Digital Customers

Engaging Digital Customers

When it comes to user experience (UX) design, ‘simplicity’ can be overrated. The myth of ‘simplicity’ is that it’s the real goal of design. It’s not; but ‘clarity’ always is. How do we drive ‘clarity’ in UX design?

Disruptive Business Models

Disruptive Business Models

Imagine in an friction-less economy, how can digital enable disruptive business models, even in seemingly traditional industries?

Engaging Digital Customers

Engaging Digital Customers

Financial services companies are traditionally product centric; how does Citigroup engage customers via digital to drive sales & enhance loyalty?

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