Category: Brand Management

Intimate Customer Engagement

Intimate Customer Engagement

Can you list specific actions your company has taken in the past six months to boost the trust of your customers? Is your company aligning its offerings & messages to the core values of its customers?

The Art Of Digital Engagement

The Art Of Digital Engagement

In the digital age, consumers are increasingly taking the lead in conversations about brands through reviews, YouTube how-to’s, comments & social media posts. What is the compound effect these interactions have on brand perceptions?

The Power Of Social Intelligence

The Power Of Social Intelligence

By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. What are the 4 distinct ways social technologies can augment the intelligence-gathering approaches of companies?

The Social Media Report

The Social Media Report

The role of social media in the consumer decision journey extends beyond North America, and indeed is even more pronounced in Asia Pacific region. How do you capitalize on the opportunity to gain positive favor with consumers?

Social CRM – NBA Successful Case

Social CRM – NBA Successful Case

How did a $5,000 Investment in Social CRM Yield $440,000 in Sales? What can you learn from NBA Golden State Warriors’ success to generate tangible business value?

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