Category: Consumer Decision Journey

Unlocking Digital Value In Customer Journey

Unlocking Digital Value In Customer Journey

When a global bank reinvented its on-boarding process for commercial clients, the results included dramatically reduced costs, a market-beating customer experience; could it repeat what it just went through for the rest of its business?

The Perfect Banking Experience

The Perfect Banking Experience

How can banks take advantage of digitization & prepare for rapid growth of emerging technologies that personalize consumer experiences radically?

The Social Media Report

The Social Media Report

The role of social media in the consumer decision journey extends beyond North America, and indeed is even more pronounced in Asia Pacific region. How do you capitalize on the opportunity to gain positive favor with consumers?

Winning The Zero Moment Of Truth

Winning The Zero Moment Of Truth

79% consumers now say they use a smartphone to help with shopping. 83% of moms say they do online research after seeing TV commercials for products that interest them. What is the implication for your business?

E-Commerce Through Social & Search

E-Commerce Through Social & Search

Why do search engines (‘wisdom of crowds’) and social networks (wisdom of friends’) increasingly compete for consumers’ attention? What is the implication for e-commerce?

China Internet Industry

China Internet Industry

How ‘vast, unique and dynamic’ is the China Internet market? What are the Chinese demographics and consumer behavior

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