Category: Data Analytics

Uber’s ‘Dark Art’ of UX Design

Uber’s ‘Dark Art’ of UX Design

How did Uber utilize analytics & user experience design to accelerate growth of its business? Check out the fascinating story on how Uber leveraged ‘dark art’ of UX design to achieve global success.

The Power Of Social Intelligence

The Power Of Social Intelligence

By offering decision makers rich real-time data, social media is giving some companies fresh strategic insight. What are the 4 distinct ways social technologies can augment the intelligence-gathering approaches of companies?

Winning The Zero Moment Of Truth

Winning The Zero Moment Of Truth

79% consumers now say they use a smartphone to help with shopping. 83% of moms say they do online research after seeing TV commercials for products that interest them. What is the implication for your business?

Social CRM – NBA Successful Case

Social CRM – NBA Successful Case

How did a $5,000 Investment in Social CRM Yield $440,000 in Sales? What can you learn from NBA Golden State Warriors’ success to generate tangible business value?

Social CRM – Success Factors

Social CRM – Success Factors

Social CRM aims to improve interactions and drive top-line growth. What are the key steps for driving such success? What are key CRM metrics?

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