Category: Digital Business

Amazon’s Disruptive Acquisition

Amazon’s Disruptive Acquisition

The Amazon–Whole Foods deal implies that other retailer’s 3-year plan to be obsolete. Check out the insightful article on how Amazon innovatively grew it’s business by leveraging digital advantages…

Uber’s ‘Dark Art’ of UX Design

Uber’s ‘Dark Art’ of UX Design

How did Uber utilize analytics & user experience design to accelerate growth of its business? Check out the fascinating story on how Uber leveraged ‘dark art’ of UX design to achieve global success.

A Refreshing Way to Discover Why People Buy Things

A Refreshing Way to Discover Why People Buy Things

Why do consumers buy things? Why did consumers ‘hire’ that milkshake? Check out the refreshing view of Clayton Christensen about why most marketers focus on the wrong information.

The 30 Elements of Consumer Value

The 30 Elements of Consumer Value

Check out a holistic & pragmatic model of consumer value, which allows companies in different industries to come up with new combinations of value that their products & services could deliver, with tangible payoff.

Fintech: Beyond B2C Model

Fintech: Beyond B2C Model

While much media commentary about ‘FinTech’ has emphasized the threat to established banking models, the opportunities for incumbent organizations to develop new partnerships aimed at better cost control & customer acquisition are growing.

Bullish On Digital

Bullish On Digital

CEOs & other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. What insights did the 850 C-level executives share through the McKinsey Global Survey?

Interview With Facebook CTO

Interview With Facebook CTO

What are key success factors of Facebook and implication to traditional media? An interview with Bret Taylor, the CTO of Facebook, provides some insight.

Social CRM – Success Factors

Social CRM – Success Factors

Social CRM aims to improve interactions and drive top-line growth. What are the key steps for driving such success? What are key CRM metrics?

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