Category: Engagement Strategy

Engaging Digital Customers

Engaging Digital Customers

When it comes to user experience (UX) design, ‘simplicity’ can be overrated. The myth of ‘simplicity’ is that it’s the real goal of design. It’s not; but ‘clarity’ always is. How do we drive ‘clarity’ in UX design?

Engaging Digital Customers

Engaging Digital Customers

Financial services companies are traditionally product centric; how does Citigroup engage customers via digital to drive sales & enhance loyalty?

Intimate Customer Engagement

Intimate Customer Engagement

Can you list specific actions your company has taken in the past six months to boost the trust of your customers? Is your company aligning its offerings & messages to the core values of its customers?

The Art Of Digital Engagement

The Art Of Digital Engagement

In the digital age, consumers are increasingly taking the lead in conversations about brands through reviews, YouTube how-to’s, comments & social media posts. What is the compound effect these interactions have on brand perceptions?

Winning The Zero Moment Of Truth

Winning The Zero Moment Of Truth

79% consumers now say they use a smartphone to help with shopping. 83% of moms say they do online research after seeing TV commercials for products that interest them. What is the implication for your business?

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