When it comes to user experience (UX) design, ‘simplicity’ can be overrated. The myth of ‘simplicity’ is that it’s the real goal of design. It’s not; but ‘clarity’ always is. How do we drive ‘clarity’ in UX design?
Financial services companies are traditionally product centric; how does Citigroup engage customers via digital to drive sales & enhance loyalty?
Can you list specific actions your company has taken in the past six months to boost the trust of your customers? Is your company aligning its offerings & messages to the core values of its customers?