Category: User Experience

Uber’s ‘Dark Art’ of UX Design

Uber’s ‘Dark Art’ of UX Design

How did Uber utilize analytics & user experience design to accelerate growth of its business? Check out the fascinating story on how Uber leveraged ‘dark art’ of UX design to achieve global success.

Driving Brand Perception via UX Design

Driving Brand Perception via UX Design

An insightful look at how your interaction-design decisions have measurable effects on your users’ emotions & how they perceive your brand.

Engaging Digital Customers

Engaging Digital Customers

When it comes to user experience (UX) design, ‘simplicity’ can be overrated. The myth of ‘simplicity’ is that it’s the real goal of design. It’s not; but ‘clarity’ always is. How do we drive ‘clarity’ in UX design?

Scaling Your UX Strategy

Scaling Your UX Strategy

UX is the “new black,” to borrow from a fashion phrase, as well as a reference to its influence on profitability. How do you scale your UX strategy?

The Perfect Banking Experience

The Perfect Banking Experience

How can banks take advantage of digitization & prepare for rapid growth of emerging technologies that personalize consumer experiences radically?

To top