Engaging Digital Customers

Engaging Digital Customers

Engaging Digital Customers

When it comes to user experience (UX) design, ‘simplicity’ can be overrated. The myth of ‘simplicity’ is that it’s the real goal of design. It’s not; but ‘clarity’ always is. How do we drive ‘clarity’ in UX design?

Source: Wired
http://www.wired.com/2015/12/simplicity-is-overrated-in-ux-design/

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