Dr. Jeffrey Ho

Dr. Jeffrey Ho

User Experience Director

Dr. Ho focuses on leading ARBA’s research & design of user experience (UX) of digital solutions. He brings over 10 years of experience in digital service design & academic sectors. Dr. Ho is passionate about relationships between people & technologies.

Before joining ABRA, Jeffrey has been Information Architect at Isobar of Aegis Group in Hong Kong. He also taught & conducted UX research at City University of Hong Kong.

Dr. Ho holds a Bachelor of Engineering in Software Engineering, a Master of Philosophy in Computer Science from University of Hong Kong, a Master of Science in Human-Computer Interaction with Ergonomics from University College London, & a Doctorate degree in Communication from City University of Hong Kong.

“Open your mind. Have your own mind. Respect others’ minds.” Jeffrey always reminds himself not to focus on just one of the three.