Gene Au Yeung

William Ng

Lead User Experience Designer

William focuses on leading ARBA’s User Experience (UX) design services. He brings over 10 years of professional experience in interactive design & business analysis, & strives to apply User Centered Design approach & UX best practice for client projects.

Prior to joining ARBA, William was a Customer Digital Experience & Strategic Project Support Manager at the Hong Kong Jockey Club, focused on designing web & mobile touchpoints that could effectively engage target consumers.

William holds a Bachelor of Computing Science from the Simon Fraser University, Canada; Master of Design (MDes) from the Hong Kong Polytechnic University; and completed the Usability Engineering program from the Technical University of Denmark.

William loves jogging, which not merely helps him to strengthen physical fitness, but solve various professional & personal challenges.

William’s favorite quote:

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.” – E. F. Schumacher