Making Your Marketing Organization Agile

Making Your Marketing Organization Agile

Making Your Marketing Organization Agile

Many organizations want to be “agile” & think they’re working in an agile way because they’ve adopted some agility principles. But how can we actually make “agile” happen at scale?

Source: McKinsey & Co
http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/making-your-marketing-organization-agile-a-step-by-step-guide

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