Uber’s ‘Dark Art’ of UX Design

Uber’s ‘Dark Art’ of UX Design

Uber’s ‘Dark Art’ of UX Design

How did Uber utilize analytics & user experience design to accelerate growth of its business? Check out the fascinating story on how Uber leveraged ‘dark art’ of UX design to achieve global success.

Source: Fast Company
https://www.fastcodesign.com/90130682/design-didnt-make-uber-good-but-it-made-uber-great

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