Winning The Zero Moment Of Truth

Winning The Zero Moment Of Truth

Winning The Zero Moment Of Truth

79% consumers now say they use a smartphone to help with shopping. 83% of moms say they do online research after seeing TV commercials for products that interest them. What is the implication for your business?

Source: Google

http://www.arbaholdings.com/insights/doc/ZMOT.pdf

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